Our Story

In 2024, we started Persistence with a simple goal: to build more than a brand—a community of athletes in Christ. Inspired by James 1:4, we believe hardships aren’t here to break us but to shape us into who God created us to be.

Life isn’t easy, but when you endure, you grow. When you persist, you rise. That’s why our motto is simple: Endure. Evolve. Excel.

Proudly South African, Persistence is for those who refuse to quit—no matter the struggle. Because with faith and work, you can overcome anything.